Localized Customization: Integrating South American Cultural Elements into Tobacco Retail Terminal Displays
Hauv South American kev lag luam luam yeeb, kev ua lag luam hauv cheeb tsam tsis yog tsuas yog kev ua raws cai nkaus xwb tab sis kuj yog ib qho tseem ceeb rau kev tsim kom muaj kev sib raug zoo nrog cov neeg siv khoom. South American cov neeg siv khoom muaj kev nkag siab zoo ntawm tus kheej thiab koom nrog cov kab lis kev cai hauv zos, thiab cov khw muag khoom nrog cov kab lis kev cai hauv cheeb tsam muaj feem yuav tau txais lawv txoj kev nyiam. Yog li ntawd, cov kev daws teeb meem hauv cheeb tsam uas sib koom ua ke South American kab lis kev cai cov ntsiab lus rau hauv cov yeeb yaj kiab tsim qauv tsim tau dhau los ua lub tswv yim tseem ceeb rau cov hom lag luam kom tob rau lawv qhov kev lag luam hauv South American kev lag luam thiab txhim kho qhov kev sib tw ntawm qhov kawg.
Kev sib koom ua ke ntawm kev coj noj coj ua yuav tsum tau ua kom haum rau South American cov yam ntxwv hauv cheeb tsam thiab tuaj yeem siv tau los ntawm peb qhov loj me. Hais txog xim, kos duab ntawm lub suab zoo nkauj ntawm Brazil's Carnival, siab - cov xim saturation xws li liab, daj, thiab ntsuab yog siv los ua cov xim zoo nkauj rau cov khoom muag, catering rau South American cov neeg siv khoom zoo nkauj nyiam rau kev loj hlob thiab kev txaus siab; nyob rau hauv cov nqe lus ntawm cov qauv, ib txwm muaj xws li Inca civilization tus qauv geometric thiab Mexican Mayan totems yog muab rho tawm thiab kev koom ua ke rau hauv lub thav duab los yog vaj huam sib luag tsim ntawm cov zaub sawv los ntawm cov txheej txheem xws li embossing thiab silk screen luam ntawv los qhia cov cuab yeej cuab tam hauv zos; nyob rau hauv cov nqe lus ntawm festive ntsiab, modular zaub stands nrog sai sai hloov kho qhov chaw yog launched rau tseem ceeb festivals xws li Carnival thiab Día de los Muertos hloov mus rau festive marketing scenarios.
Peb qhov txiaj ntsig tseem ceeb yog nyob rau hauv kev mus dhau qhov kev tsim khoom lag luam yooj yim los muab rau hauv - qhov tob hauv cheeb tsam kev lag luam cov cuab yeej kho kom haum. Los ntawm hauv- kev tshawb fawb tob tob txog kev coj noj coj ua nyob rau hauv ntau lub tebchaws South American, peb tsim cov kev daws teeb meem rau cov neeg siv khoom uas hloov mus rau cov yam ntxwv hauv cheeb tsam: kev koom ua ke Carnival ntsiab rau lub lag luam Brazilian, thiab tsim cov duab sawv cev nrog tango kab lis kev cai cim rau Argentine cov neeg siv khoom. Qhov no ua rau cov zaub sawv ntsug tsis yog tsuas yog muaj cov haujlwm ua haujlwm xwb tab sis kuj dhau los ua tus neeg nqa khoom rau cov hom lag luam los qhia cov kev xav hauv zos thiab nqaim qhov kev ncua deb nrog cov neeg siv khoom. Qhov kev pabcuam customization no tau pab ntau tus neeg siv khoom txhim kho hom kev sib raug zoo hauv South American ua lag luam thiab tsav lub davhlau ya nyob twg muag kev loj hlob.
Raws li tus qauv ntawm qhov sib npaug ntawm lub ntiaj teb kev teeb tsa thiab kev cog qoob loo hauv cheeb tsam sib sib zog nqus, kab lis kev cai resonance tau dhau los ua tus yuam sij rau cov hom luam yeeb los txeeb lub khw South American. Localized customization uas integrates South American kab lis kev cai ntsiab lus rau hauv kev tsim qauv tsim yog qhov tseem ceeb txhawb kev lag luam los ntawm kev coj noj coj ua, tso cai rau cov hom lag luam kom muaj txiaj ntsig hauv kev lag luam hauv zos. Nrog rau kev paub txog kab lis kev cai thiab kev muaj peev xwm hloov kho, peb pab cov neeg siv khoom tsim cov duab sib txawv hauv zos thiab ua tiav hauv - kev sib txuas ntawm kev xav tob ntawm cov khoom lag luam thiab cov neeg siv khoom South American.
C&K yog ib lub tuam txhab uas tau mob siab rau kev tshawb fawb thiab tsim cov khoom siv luam yeeb hauv cov khoom siv txij li xyoo 2005. Peb pab pawg muaj cov kws tshaj lij nrog ntau tshaj 10 xyoo ntawm kev paub, ua tus thawj coj hauv kev lag luam thiab zoo siab los muab cov khoom lag luam thiab cov kev pabcuam zoo tshaj plaws -. Peb ib txwm ua qhov tseem ceeb rau cov neeg siv khoom, coj qhov zoo li peb cov ntsiab lus, kev tsim kho tshiab raws li peb lub zog tsav, thiab kev pabcuam raws li peb lav. Peb yuav txuas ntxiv siv zog los muab cov khoom lag luam thiab cov kev pabcuam zoo dua qub, tsim kho tshiab, thiab txhim khu kev qha ntau dua rau cov tuam txhab luam yeeb thoob ntiaj teb.
